Increase Blog Traffic and Revenue | 30-60-90 Day Game Plan
Days 1-30: Niche Selection
The first month focuses on selecting a profitable and less competitive niche. Whether you’re starting fresh or pivoting an existing blog, choosing the right niche is crucial for gaining traction in 2024.
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Understanding the Shift After Google Updates
In 2019, my blog centered around competitive software business topics, which generated millions in revenue. However, recent Google helpful content updates caused a significant drop in traffic, pushing my site down to page two against giants like Forbes and CNET. To rebound, I pivoted towards less competitive, informational content in areas like blogging, YouTube, and social media, resulting in a 19% increase in traffic.
Finding Profitable and Low-Competition Keywords
Use tools like HRS and Webmaster Tools to identify seed phrases that lead to numerous low-competition keywords. For example, starting with “business ideas” can branch into various subtopics like “craft business ideas” or “3D printing business ideas.” Aim to identify 30-50 informational keywords that you can dominate within the first month.
Launching or Pivoting Your Website
- Choose a broad domain name, preferably a personal brand that allows for flexibility.
- Set up your website using platforms like WordPress.org with WPX as your web host.
- Install essential tools such as Google Search Console, Google Analytics, and Webmaster Tools to monitor and fix SEO issues.
Case Study: FieldCamp.com
By analyzing FieldCamp.com with a low Domain Rating (DR) of 41, I discovered their top pages focused on various service names like lawn care, cleaning business names, and handyman contractor services. This approach provided diverse content ideas within a specific niche, showcasing the effectiveness of targeted keyword research.
Days 31-60: Content Strategy
With your niche and keywords selected, the next phase involves creating and publishing high-quality content consistently. This period is all about building a robust content strategy that aligns with SEO best practices.
Creating Informational and Product-Based Content
Focus on writing easy-to-rank informational articles such as “Best YouTube Video Ideas” or “Top Business Names.” Use tools like Surfer SEO to optimize your content with relevant semantic keywords. Additionally, start creating product-based articles to incorporate affiliate links and generate revenue.
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Implementing On-Page SEO
Ensure each article includes:
- Primary keywords in the title, H1, and first paragraph.
- Secondary keywords throughout the content.
- Internal links to related posts and external links to authoritative sources like National Institute of Mental Health.
Consistency is Key
Maintain a consistent publishing schedule by aiming to publish at least two blog posts per week. This frequency helps build topical authority and keeps your audience engaged.
Days 61-90: Monetization
The final month focuses on monetizing your blog and setting the foundation for long-term revenue. This involves affiliate marketing, joining ad networks, and building an email list.
Affiliate Marketing
Identify and join affiliate programs relevant to your niche. For instance, if your blog covers fitness, consider programs from bodybuilding.com or FitBit. Organize these programs in a spreadsheet for easy management and integration into your content.
Ad Networks
Join reputable ad networks like Mediavine or AdThrive once you reach 10,000 monthly visitors. These networks offer higher revenue potential compared to basic options like AdSense.
Building an Email List
Use tools like ConvertBox to create exit-intent pop-ups that capture email addresses. Offer lead magnets such as a “WordPress Blog Launch Checklist” to incentivize sign-ups. Building an email list allows you to engage directly with your audience and promote products or services effectively.
Exploring Secondary Traffic Sources
Diversify your traffic sources beyond Google. Depending on your niche, this could include platforms like Pinterest for fashion blogs or LinkedIn for AI and business content. Focus on one or two additional platforms to avoid overwhelming yourself and maintain quality.
Conclusion
In the first 90 days, dedicating consistent time and effort can significantly boost your blog’s traffic and revenue. Focus on selecting a profitable niche, implementing a strategic content plan, and effectively monetizing your efforts. Remember, building a successful blog is a learning process—stay patient, adapt to changes, and continue refining your strategies.
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